Music
Videos
Performance: A performance video shows the artist
or band performing in a live type of format. This feature generally consists of
members of the band or the artist lip syncing to their own song. It is a common
feature in music videos and is low budget. However despite the low budget
approach is helps the audience feel as though they are at a live show watching
them. Here is an example. http://www.youtube.com/watch?v=nPvuNsRccVw
Narrative: This feature generally
has the song as the story background, telling the story with words while
something is happening on screen which correlates with it. This can be done by
using actors or animation. Here is an example. http://www.youtube.com/watch?v=NqMSqLX9vvY
Conceptual: Conceptual videos are based around a
single idea or concept and are generally quite different, even surreal for the
audience. This unusual content is an attraction to many consumers, which draws
them in. Here is an example. http://www.youtube.com/watch?v=kemivUKb4f4&list=PL994B215A02BC2DFE
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